1. Introduction

LI Compliance Ltd (‘we’, ‘us’, ‘our’) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website at www.licompliance.co.uk (the ‘Website’) and submit an enquiry to us.

We operate as a Gaming and Payments Compliance specialist firm, registered in England and Wales. Our registered address is: 2nd Floor, 10 Charles II Street, London, SW1Y 4AA.

This policy is compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully to understand our practices regarding your personal data.

2. Who We Are – Data Controller

For the purposes of applicable data protection legislation, LI Compliance Ltd is the Data Controller of personal data collected via this Website.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

• Email: accounts@licompliance.co.uk
• Telephone: +44 204 548 3043
• Post: 2nd Floor, 10 Charles II Street, London, SW1Y 4AA

3. What Personal Data We Collect

We only collect personal data that you voluntarily provide when submitting an enquiry through our Website contact form or otherwise contacting us. This may include:

• Full name
• Business name and job title
• Email address
• Telephone number
• The nature and content of your enquiry

We do not collect sensitive personal data (as defined under UK GDPR Article 9) through our Website, and we do not use cookies for tracking or advertising purposes beyond strictly necessary technical cookies.

4. How We Use Your Personal Data

We use the personal data you provide solely for the following purposes:

• To respond to and manage your enquiry
• To assess whether we can assist you with your compliance needs
• To communicate with you in connection with your enquiry or a potential engagement
• To comply with any legal or regulatory obligations applicable to us

We do not use your personal data for unsolicited marketing communications without your explicit consent.

5. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Legitimate Interests (Article 6(1)(f)): To respond to your enquiry and evaluate a potential business relationship. We have assessed that our legitimate interests are not overridden by your rights and freedoms.
• Legal Obligation (Article 6(1)(c)): Where we are required to process data to comply with a legal obligation.
• Contract (Article 6(1)(b)): Where processing is necessary for the performance of a contract with you or to take pre-contractual steps at your request.

6. Data Retention

We will retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements.

Enquiry data from contacts who do not become clients will generally be retained for a period of 12 months from the date of the enquiry, after which it will be securely deleted or anonymised. Where an engagement is entered into, data will be retained in accordance with our internal data retention schedule.

7. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data. We may share your data in the following limited circumstances:

• Service Providers: Trusted third-party providers who assist us in operating our Website or conducting our business (e.g., IT support, email platforms), subject to appropriate data processing agreements.
• Legal Requirements: Where we are required to disclose data by law, court order, or regulatory authority.
• Business Transfer: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

All third parties with whom we share data are required to keep your information confidential and to use it only for the purposes specified.

8. International Data Transfers

We are a UK-based organisation and primarily process your data within the United Kingdom. Where we transfer data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR, including the use of UK International Data Transfer Agreements (IDTAs) or equivalent protections.

9. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request that we correct any inaccurate or incomplete data.
• Right to Erasure: You may request that we delete your personal data in certain circumstances.
• Right to Restrict Processing: You may request that we restrict how we process your data.
• Right to Data Portability: Where applicable, you may request a copy of your data in a structured, machine-readable format.
• Right to Object: You may object to processing based on our legitimate interests.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at accounts@licompliance.co.uk. We will respond to all legitimate requests within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority, at www.ico.org.uk or by calling 0303 123 1113.

10. Website Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. Our Website uses SSL/TLS encryption for data in transit. However, no method of transmission over the Internet is 100% secure.

11. Links to Third-Party Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their respective privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised ‘Last Updated’ date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy, please contact us:

• By email: accounts@licompliance.co.uk
• By telephone: +44 204 548 3043
• By post: 2nd Floor, 10 Charles II Street, London, SW1Y 4AA

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